Unicorn Wranglers

Avoid the Hiring Bluff™

Hiring intelligence for companies.

Executive search, role design, candidate assessment, offers, onboarding, and recruiting models. Organized around the decision you need to make, not the service somebody would like to sell you.

50 articlesChoose the problem that sounds most like yours.
Executive search

For companies

How do you hire the right COO when the role changes with every founder?

Define the operating constraint, founder handoff, authority, decision rights, operating range, and first-year evidence before searching for a second-in-command.Read the article
Executive search

For companies

How do you hire a VP of Ecommerce who can grow profit, not just revenue?

Follow the economics beneath the growth story across digital P&L ownership, channels, customer behavior, merchandising, operations, and leadership.Read the article
Executive search

For companies

How do you hire the right VP of Marketing when everyone interviews well?

Define the real marketing mandate, distinguish brand, demand, ecommerce and product-marketing leadership, and assess evidence beyond a polished pitch.Read the article
Onboarding & performance

For companies

How should we onboard a new executive in the first 90 days?

Turn the hiring mandate into authority, context, relationships, aligned decisions, early evidence, and a practical 30-60-90 day plan.Read the article
Executive search

For companies

Should we hire a first-time executive?

Assess actual scope, enterprise judgment, leadership leverage, learning velocity, and company readiness without making prior title the entire decision.Read the article
Executive search

For companies

Should we hire an executive from a competitor?

Test portable value, original judgment, relationships, confidentiality, motivation, operating fit, and whether the result survives without the old company.Read the article
Executive search

For companies

Can this executive actually operate in a smaller company?

Test build-versus-inherit experience, hands-on range, resource judgment, ownership, founder fit, and whether the evidence survives without big-company infrastructure.Read the article
Executive search

For companies

What should a founder tell an executive candidate about company risk?

Disclose business, mandate, authority, resource, leadership, and economic risks without turning the interview into a commercial or a confession booth.Read the article
Assessment & decisions

For companies

How should a founder interview an executive candidate?

Test outcomes, ownership, operating range, judgment, disagreement, and stage fit without letting chemistry impersonate evidence.Read the article
Offers & compensation

For companies

Why do executive candidates reject small-company offers?

Diagnose mandate changes, reduced authority, compensation, equity, trust, life fit, process problems, and closing mistakes before the next finalist walks.Read the article
Executive search

For companies

How can a small company attract senior executive talent?

Build a credible candidate proposition around mandate, access, authority, resources, economics, and a hiring process that does not advertise chaos.Read the article
Executive search

For companies

Should a small company use an executive search firm?

Use role impact, market scarcity, hiring risk, founder capacity, assessment needs, and company readiness to decide whether retained search makes sense.Read the article
Executive search

For companies

What should an executive search agreement include?

Review the scope, fees, exclusivity, candidate ownership, client responsibilities, guarantee, expenses, confidentiality, and exit terms before signing.Read the article
Executive search

For companies

What happens during a retained executive search?

See how calibration, market mapping, direct outreach, assessment, interviews, references, offer strategy, closing, and client partnership fit together.Read the article
Recruiting models

For companies

When should a company hire an external recruiter?

Test role difficulty, applicant quality, passive-market access, internal capacity, confidentiality, business risk, and whether the search is still learning.Read the article
Recruiting models

For companies

Executive search firm vs. recruiter vs. staffing agency: Who do we actually need?

Choose the model based on the role, candidate market, hiring risk, internal capacity, and the work you need someone else to own.Read the article
Hiring process

For companies

How long should our hiring process take before we lose strong candidates?

Protect useful assessment time while removing scheduling gaps, repeated interviews, slow feedback, unclear decisions, and late offer approvals.Read the article
Role design

For companies

Should this role be a Director, VP, or Head of?

Test the mandate, breadth, strategic altitude, authority, build stage, candidate market, compensation, and future org design before choosing the title.Read the article
Role design

For companies

How do we write an executive job description that attracts the right candidates?

Define the business problem, outcomes, ownership, authority, evidence, and opportunity before a committee turns every preference into a requirement.Read the article
Role design

For companies

Should we hire a Chief of Staff or a COO?

Test the bottleneck, mandate, authority, reporting lines, recurring work, and founder handoff before one impossible job gets two executive titles.Read the article
Recruiting models

For companies

Should we hire a fractional executive, an interim leader, or a full-time executive?

Compare the business problem, required capacity, authority, timeline, handoff, and complete economics before choosing the employment model.Read the article
Assessment & decisions

For companies

Our best candidate is overqualified. Should we hire them anyway?

Test the reason for the move, the real job, usable range, manager relationship, compensation, and staying power before extra experience becomes an automatic veto.Read the article
Assessment & decisions

For companies

How many candidates should we interview before making an executive hire?

Use the mandate, market map, screening depth, slate differentiation, and missing decision evidence to decide when you have seen enough.Read the article
Recruiting models

For companies

Fractional recruiter vs. recruiting agency: which one does your company actually need?

Compare the ownership, scope, economics, hiring volume, process work, and finish line before buying outside recruiting help.Read the article
Role design

For companies

We're hiring our first executive. What do we need to get right before starting the search?

Define the business need, mandate, level, founder handoff, market proposition, assessment, and landing plan before the first candidate appears.Read the article
Onboarding & performance

For companies

Our executive is underperforming. Should we coach them, redesign the role, or start a confidential search?

Define the real performance gap, test whether the company changed the job, and choose between coaching, role redesign, and replacement based on evidence.Read the article
Assessment & decisions

For companies

How do we reference-check an executive without getting polished nonsense?

Choose references with different direct views, test the claims and risks that matter, and turn the evidence into a stronger decision and onboarding plan.Read the article
Offers & compensation

For companies

Our top executive candidate declined the offer. What do we do now?

Learn what drove the decision, decide whether reopening is credible, protect qualified alternate finalists, and repair the search before repeating it.Read the article
Executive search

For companies

How do we choose the right executive search firm?

Compare the mandate, market access, assessment, execution owner, communication, and terms before a famous logo or enormous database makes the decision for you.Read the article
Executive search

For companies

What should an executive search guarantee actually cover?

Define the duration, trigger, remedy, exclusions, client obligations, and replacement process before one reassuring word does too much work.Read the article
Executive search

For companies

How do we run a confidential executive search without alerting the company?

Limit the decision room, build one private brief, control disclosure and logistics, protect candidates, and plan the transition before outreach begins.Read the article
Offers & compensation

For companies

Our top candidate wants equity. How much is reasonable?

Calibrate the role, company stage, candidate risk, cash tradeoff, grant mechanics, dilution, vesting, and what the executive is leaving behind.Read the article
Assessment & decisions

For companies

Our finalist’s references are mixed. Should we still hire them?

Separate specific evidence from opinion, test the concern against the role, give the candidate a fair chance to respond, and decide whether the risk actually changes the hire.Read the article
Assessment & decisions

For companies

Should we hire a great candidate who has never worked in our industry?

Define the real domain gates, map analogous evidence, test learning velocity, and compare an outsider's ramp with an insider's risk of repeating the same playbook.Read the article
Offers & compensation

For companies

Our top candidate has a counteroffer. Should we match it?

Identify what the candidate is comparing, reopen the reason for moving, test the whole package, protect internal equity, and decide whether to improve, hold, or walk away.Read the article
Executive search

For companies

We have an internal candidate. Should we still run an external search?

Decide whether to promote directly, run a focused market benchmark, or open a real competitive search without turning outside candidates into hiring theater.Read the article
Executive search

For companies

Our executive search has stalled. Should we restart it or keep going?

Audit the mandate, market, pipeline, assessment, decision rights, and offer before throwing away useful work or buying another round of the same activity.Read the article
Offers & compensation

For companies

Why does every strong executive candidate want more than our budget?

Test the mandate, scope, title, authority, risk, constraints, and total package before deciding every credible candidate has lost touch with reality.Read the article
Assessment & decisions

For companies

What should we do when the CEO and hiring team disagree on the finalist?

Define the objection, test it against evidence, expose any unnamed veto, confirm who owns the decision, and stop making the finalist wait through an internal power struggle.Read the article
Assessment & decisions

For companies

How do we choose between two strong executive finalists?

Return to the mandate, separate evidence from preference, name the different bet each person represents, and choose the leader whose strengths and risks fit the business now.Read the article
Assessment & decisions

For companies

How do we evaluate executive candidates without overvaluing interview polish?

Follow every leadership claim into business context, personal ownership, scale, judgment, friction, results, and verification before the smoothest answer becomes the most expensive one.Read the article
Executive search

For companies

Why are strong candidates dropping out of our hiring process?

Find where the role, pace, interview team, added steps, changing terms, or weak close is making qualified people less confident in the opportunity.Read the article
Executive search

For companies

Should we use retained search for a vice president role?

Decide by testing the cost of the vacancy, risk of a miss, candidate market, internal capacity, assessment difficulty, and whether the company is ready to make the hire.Read the article
Assessment & decisions

For companies

How to build an executive hiring scorecard before starting the search

Turn the role mandate, business outcomes, evidence, hard gates, interview ownership, and decision rules into one shared standard before candidates appear.Read the article
Assessment & decisions

For companies

Why can a full recruiting pipeline still produce no credible finalists?

Diagnose whether the problem is the role, market, sourcing, screening, interview standard, or a process that keeps losing the people it should hire.Read the article
Executive search

For companies

How long should an executive search actually take?

Plan in weeks, not days. Move quickly by removing dead time, not the judgment an important hire deserves.Read the article
Executive search

For companies

What is that open position actually costing you?

The salary you are not paying is not savings when the role should be creating revenue, moving decisions, or giving leadership its time back.Read the article
Executive search

For companies

What retained executive search actually costs

The useful answer is not one magic percentage. It is what the fee buys, when it is paid, and whether the cheaper-looking option quietly costs more.Read the article
Recruiting models

For companies

Fractional recruiter vs. full-time recruiter

Hiring gets loud before it becomes steady. A serious hiring problem does not automatically require another permanent employee.Read the article
Executive search

For companies

Retained vs. contingent recruiting

The model that looks cheapest at kickoff can become painfully expensive when a critical role stays open and nobody truly owns the search.Read the article

Need the read on a real role?

Bring me the mandate, market, pipeline, or finalists. I will tell you where the hiring problem actually sits.

Talk to Rachel about the hire