20+ years inside Google, Meta, TKO, and the hiring room
Because companies miss great candidates, great candidates miss great opportunities, and both usually happen when the signals get read wrong.
Two sides of hiring. One honest read.
More applicants. Better packaging. Smoother interviews. No reliable way to tell who will actually deliver once they start.
I need to make the right hireFor job seekersThe problem could be your résumé, targeting, visibility, networking, interview performance, or all of the above. Let’s figure out which one.
Help me figure out what’s not workingI hired inside Google and Meta, built teams across TKO’s UFC, WWE, and PBR brands, and spent more than 20 years studying what makes hiring teams say yes.
I also played poker professionally, which sounds completely unrelated until you realize hiring is another high-stakes decision made with incomplete information. You study the person, look for patterns, test the story against the evidence, and make the best read you can.
“You’re a unicorn, but your résumé screams donkey.”
Today I help companies make smarter hires and give professionals the honest recruiter feedback corporate recruiting was never designed to provide. No generic templates. No pretending every résumé is great. If something is making a unicorn look like a donkey, I’m going to say it.
Get the honest readNot sure where to start?
The honest read goes both ways
Tap or click anywhere to pause.
“We had been trying to fill this role for nine months before bringing in Rachel. She stepped in, immediately saw what wasn’t working, and filled it within six weeks. Fast, direct and incredibly good at getting to the right candidates.”
FounderConsumer Brand
“Working with Unicorn Wranglers completely changed how I approached my job search. Rather than simply updating my résumé or applying to more roles, they helped me understand how to communicate my experience in a way hiring teams would actually value. What I appreciated most was the honesty. I always received thoughtful, candid feedback, even when it wasn’t necessarily what I wanted to hear.”
Head of LegalSports
“We thought we had a candidate pipeline. We posted the role on LinkedIn, shared it across our networks, received around 225 applications and had another 70+ people message us or get tagged in the post. It was a LOT of activity... but very little of it was actually useful. People looked qualified on paper, then we would spend an hour talking to them only to uncover major gaps. Rachel helped us cut through the noise. The candidates she brought us were better aligned, better vetted and worth our time. Honestly, I wish we had called her sooner.”
Chief Marketing OfficerConsumer Products
“Four minutes into our weekly call, she told me my video feed looked like I was broadcasting from a potato. Apparently it had been like that since we started. Nobody told me. I had been interviewing looking like a buffering GIF this whole time. Then she told me my ‘value proposition’ sounded like ChatGPT wrote it. She wasn’t wrong. She asked me to say, in plain words, what I actually do. I said I’m a person who gets shit done, and if I don’t know something, I figure it out. She stopped me and said, ‘That’s it. That’s the whole thing. Say that.’ Thanks for continuing to tell me things nobody else will.”
Marketing & Demand Generation LeaderB2B Marketing
“As a new SaaS startup, we needed a recruiting process, but we weren’t ready to hire a full-time internal recruiter. We tried building one ourselves using AI and quickly realized templates weren’t the same thing as having a real hiring strategy. Rachel helped us clarify roles, build a consistent interview process, create practical scorecards, improve candidate communication and establish a workflow our leadership team could actually follow. We now have a repeatable recruiting foundation we can use as we grow.”
FounderSaaS Startup
“Rachel didn’t give me generic advice. She took the time to understand my career goals and provided thoughtful, actionable feedback tailored to where I want to go next. Within a week of updating my LinkedIn profile, I noticed an increase in profile views.”
Senior DirectorIndustry confidential
“The majority of our top performers have come from Rachel and the Unicorn Wranglers team.”
Co-Founder & COODigital Marketing Agency